Premium Rate Numbers

What Are Premium Rate Numbers (PRN)?

Premium rate numbers are a form of high cost phone service which is charged to the customer on a per-minute or per-call basis. These are charged at a rate set by the company of an amount between £0.10 and £2.00. Calling from a mobile phone costs considerably more as the network providers add an additional charges, in which case, using voice short codes (VSCs) can be useful. Premium rate numbers can be identified clearly by the prefix as they generally begin either 09 or 070.

These numbers are regulated by the governing body Phone Pay Plus who ensure the distributers of the phone number comply with their policies. It is required by law to always include a price wherever the number is advertised to ensure the caller is fully aware of the charges.

Utilising A PRN

Who Would Use A PRN?

Premium rate numbers are usually the main source of revenue for companies. They are most commonly used for television competitions and in magazines and adult chat lines. Of course, any business which has a service to offer over the phone could use PRNs as they are very versatile in functionality and charges.

Here are some current uses of Premium Numbers:

-          TV talent / voting shows

-          ITV competitions

-          Newspaper horoscopes

-          Adult chat lines

-          Follow Me adverts

-          Betting lines

How Would I Advertise My PRN?

Primarily, premium rate numbers are targeted towards landline callers as using mobile phones can lead to confusing and misleading advertising of the charges and the PRN owner runs the risk of missing out on any extra revenue share. It is for this reason that traditional media (such as TV, newspapers and magazines) would be beneficial as most people are commonly at home, near a landline when viewing the advert.

How Much Revenue Could I Expect To Receive?

The payout to the owner depends on

a)      The charge to the caller

b)      The amount of minutes generated per month on the number

Different volumes and charges will payout higher or lower accordingly.

Why EuroDigiTel?

Here at EuroDigiTel we offer a wealth of expertise in the telecoms business with highly trained staff and the resources to get what the customer needs. We can tailor a premium rate number to suit your business and advise the best way to go about promoting.

More importantly however is the product we offer. We exceed the competition in payout rates, speed of payment and better platform connectivity.

Payout

We can guarantee to undercut the competition on price and therefore offer you the highest rates; because of our high margins we can afford to give more back to the customer. If you do manage to find cheaper elsewhere, send us written confirmation from that provider and we will beat it!

Payment

All our competitors payout to the customer on a monthly basis (30 days in arrears). At EuroDigiTel, we are able to offer payments weekly (30 days in arrears), helping your company to maintain healthy cash flow and therefore keep ahead of the competition.

Platform

Our phone numbers are passed through our platform and therefore  transferred quicker than other providers.